Project Description
MMG worked closely with Circle Design and the Sacramento Metropolitan Arts Commission to develop this multi-year public awareness campaign. The goal was to remind Sacramentans to engage in their local arts scene and to promote the new events web site started by SMAC, sacramento365.com. MMG was on board from campaign inception. MMG helped craft the ARTS. OPEN DAILY. message and look. The agency also developed a media buy that created media partnerships throughout Sacramento market. The first year ARTS.OPEN DAILY rolled out, MMG was able to leverage the $60,000 media budget to secure more than $235,0000 in-kind media advertising for the campaign. This provided a solid launch for the public service message and helped build the next two years of media. ARTS. OPEN DAILY. is now in its third year.
